Quote Of The Day

"The best marketing strategy ever: CARE." - Gary Vaynerchuk

Hey, fellow lead wrangler!

Let’s talk about Bob and Cody.
Same search term: “solar marketing.”
But different vibes entirely.

Bob’s a curious cat. He’s always clickin’ and scrollin’—loves a good marketing blog with his morning coffee. But Cody? Cody’s been quiet for months…

Until this week.

Now he’s binging solar articles, downloading buyer guides like it’s Black Friday, and—get this—filling out contact forms.

So who’s the buyer?
(If you said Bob... bless your optimistic heart.)

It’s Cody. 100%.

But here’s the wild part:

Most advertisers are going after Bob.
Why?
Because they’re letting Facebook guess who’s interested.

And that means you’re paying extra so Facebook can "figure it out."
It’s like training a golden retriever to sniff out leads… by throwing money at it.

Instead—smart marketers (like future-you) are flipping the script:

They start with Intent Lists—AKA real people doing real things that signal “I’m ready to buy.”

Think:
People actively researching, filling out forms, downloading guides, stalking pricing pages, etc.

And when you upload that list into Facebook?
You’re not saying: “Hey Facebook, go find me some leads.”
You’re saying: “Here’s my list. Don’t mess it up.”

Here’s a visual for ya:

You’re selling lemonade.

Would you rather:
A) Set up shop in a random field and hope a jogger stumbles by
B) Drop your stand right next to the finish line of a marathon on a 95° day

Yeah. B. Every dang time.

Intent lists = hot, thirsty buyers.

Real World Example: Solar Edition

One solar company got tired of high CPLs and ghost leads.
So they got hyper-specific:

• People actively reading solar articles

• Folks who just filled out a “Get a Solar Quote” form

• Homeowners in single-family homes

• Matched by state so the ads felt local

Then they said: “Hey Facebook, start with these people.”

Result?
📉 Cheaper ad costs
📈 Better clicks
💰 Leads who actually buy

No crystal balls. No guessing. Just showing up where the demand already exists.

Want to try it?
We’ve teamed up with Third Door Data and they got the intent lists. You’ve got the ads. Let’s make magic.

👉 Hit reply or say the word “Cody” and I’ll show you what’s available in your niche.

Thirsty buyers are out there. Let’s not leave ‘em hangin’.

—
Your fellow lemonade stand strategist
🧃

Most folks are letting platforms play psychic—guessing who might want their offer.

But smart marketers? They’re not into guesswork.

They’re starting with people who’ve already raised their hand. Already clicked. Already acted weird—in a good way. 👀

Because it’s not about who’s browsing.

It’s about who suddenly shifted gears—like our boy Cody, who went from ghosting solar content to devouring it like he’s on a mission.

That’s your buyer. That’s your moment.
And that’s what intent is all about.

Curious how to spot those Codys in your market? Just hit reply—I’ll spill the beans.

Our inbox is always open. What do you want to learn more about? Hit reply and let’s nerd out together.

Talk Soon
the Growth Spy team

P.S. Know someone who geeks out on growth like you do? Forward this their way — they'll thank you (and so will we).